MCDONALD’S CANADA
The Challenge We Took On
McDonald’s Canada originally came to us with a single moment to celebrate the McFlurry alongside the Toronto Raptors’ 30th anniversary.
The goal was to create a vertical first video that could resonate with Canadian audiences across short-form platforms like Instagram and TikTok. The challenge was making the content feel like a shared cultural memory rather than a traditional ad. To succeed, the campaign needed to be social first, rooted in community, and instantly relatable to Gen Z and Millennial audiences who value authenticity and nostalgia over polished brand messaging.
The Impact We Made
We developed a vertical first content concept inspired by life in the 90s, drawing from real moments people remembered growing up with, including yo-yos, Skip-It toys, old school dance moves, and rocking a retro Raptors jersey. Designed specifically for short-form video performance, the content sparked immediate engagement and strong organic reach across social platforms. Based on the overwhelmingly positive response, the one-off video evolved into a long-term campaign partnership. Over time, we produced social-first videos highlighting key McDonald’s menu launches throughout the year, from the McVeggie Burger to The Grinchiest Meal in December. By consistently leading with community insight, cultural relevance, and vertical-first storytelling, the partnership became a sustained success that proved relatable content drives lasting brand relationships.
