LLSC X THE BEER STORE
The Challenge We Took On
The Leukemia & Lymphoma Society of Canada needed a powerful way to raise awareness for The Beer Store’s annual bottle drive,
a long-standing fundraiser supporting the blood cancer community across Canada. While the partnership had already raised millions, the challenge was motivating Beer Store patrons to participate in a way that felt personal and meaningful. This required a social-first video campaign that could connect everyday action to real impact and cut through traditional nonprofit messaging.
The Impact We Made
We produced a creator led, influencer driven video campaign anchored in lived experience and community storytelling. Our co founder Kolter Bouchard shared his personal journey surviving Hodgkin’s Lymphoma, encouraging Beer Store patrons to take part in the bottle drive and support those affected by blood cancer. In addition to the influencer content, our team visited multiple Beer Store locations to interview volunteers, staff, and donors, capturing authentic stories from the people behind the fundraiser. This footage was shaped into a dedicated thank you video for UFCW Canada, recognizing their ongoing fundraising efforts and frontline commitment. The primary campaign video was published as a collaborative in feed post with Kolter and LLSC, leveraging his audience of over 300,000 followers. The result was 321,000 views, outperforming every other LLSC reel combined and proving the power of social first, community driven storytelling in nonprofit campaigns.
