CANADIAN SOAP COMPANY
The Challenge We Took On
This Canadian Soap Company came to us with a clear intention.
They wanted to launch their Divine Feminine Collection in a way that boldly addressed social issues while staying true to their values of radical transparency, inclusivity, and care. The challenge was differentiating the brand from a previously homogenous Instagram feed and creating content that genuinely reflected divine femininity across all gender identities. This required an inclusive brand campaign that centered real representation, challenged traditional beauty norms, and felt authentic to the community that the soap company serves.
The Impact We Made
We led a purpose driven content campaign rooted in authenticity and representation. Our team produced a lifestyle photoshoot featuring QTBIPOC individuals using the Divine Feminine Collection, ensuring the visuals reflected the brand’s commitment to inclusivity. We paired this with influencer partnerships and product seeding aligned with shared values, supported by a comprehensive Instagram content strategy that balanced product education with social commentary. Beyond social, we developed blog content, email marketing, and media outreach to deepen audience understanding and expand reach. The result was a cohesive, values led campaign that strengthened brand trust, increased engagement, and positioned the soap brand as a brand unafraid to stand for something meaningful.
