FRIENDS WITH BENEFITS
The Challenge We Took On
Tyler and Quai came to us with a big idea and the courage to go deep.
They wanted to launch a brand new video podcast centred on mental health, relationships, entrepreneurship, and non-traditional lifestyles. The vision was ambitious and intimate, with conversations that crossed gender lines and explored topics many friendships never reach, from menstruation to family dynamics. The challenge was turning that vision into a cohesive podcast launch with clear episode structure, intentional topics, and a brand identity that felt warm, familiar, and culture-driven. It required thoughtful podcast concept development and a content strategy that could support vulnerability at scale.
The Impact We Made
We delivered end-to-end podcast production, partnering closely with Tyler and Quai to design the episode structure and shape meaningful conversations from the ground up. Our team led the podcast branding and identity, pulling inspiration from their favourite sitcoms to create a visual world that felt lived in and inviting. We translated that vision into detailed 3D set design renderings, then moved fast into full video podcast production. In just six days, we filmed 15 podcast episodes, produced an original video intro, executed a full podcast photoshoot, designed custom lower thirds, and handled all podcast filming and editing in-house. The result was a fully realized branded podcast with a deep content library and a strong foundation for long-term audience growth and engagement.
