LLSC #EveryDayAfter
The Challenge We Took On
For people living with chronic blood cancers, the hardest part often comes after treatment ends.
Survivors face fatigue, survivor's guilt, identity loss, and anxiety, realities rarely addressed in traditional health campaigns. The Leukemia and Lymphoma Society of Canada wanted to share stories not only from those in remission, but also from people living with chronic cancer diagnoses, where treatment may never truly end. The challenge was creating a vertical first campaign that could hold emotional depth while still performing across short form platforms. This required a social-first video strategy that centred real voices, respected vulnerability, and met audiences where they already scroll.
The Impact We Made
We produced #EveryDayAfter as a bilingual, vertical video campaign built for performance and connection. Through short form video production, carousels, and a live Instagram event, we shared the lived experiences of survivors like Nelly, Eric, and Adam, highlighting what it really means to live with and beyond blood cancer. The campaign reached more than 3.2 million people across paid and organic social, generating over 50,000 link clicks. The top performing organic post achieved a 9.1% engagement rate, while paid social videos delivered click through rates as high as 3.49%. The results showed the power of vertical-first storytelling and proved that when campaigns prioritize authenticity, audiences do more than watch. They engage.