Our Challenge
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Create Instagram content that boldly addresses social issues
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Maintain brand authenticity and radical transparency
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Highlight divine femininity across all gender identities
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Differentiate from their previous homogenous Instagram feed
Our Approach
To meet these objectives, we developed a multi-faceted campaign that included:
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A lifestyle photoshoot featuring QTBIPOC (Queer, Trans, Black, Indigenous, people of colour) individuals using the products
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Influencer partnerships and product seeding
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Comprehensive content strategy for Instagram
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Blog writing and email marketing
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Media Outreach
Execution
Our campaign centred on authenticity and representation:
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We organized a diverse photoshoot showcasing real people using the Divine Feminine Collection
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Collaborated with influencers who aligned with the brand's values
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Developed a content calendar that balanced product promotion with social commentary
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Created blog posts and emails that educated customers about the collection and its ethos
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Reached out to media outlets to secure coverage for the launch
Key Takeaways
This case study demonstrates our agency's ability to:
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Develop campaigns that align with brand values and social responsibility
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Create authentic, diverse content that resonates with target audiences
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Leverage influencer partnerships effectively
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Drive tangible results in engagement, sales, and brand awareness
Buck Naked Soap Company
Buck Naked Soap Company is a small-batch, vegan soap company known for its commitment to natural ingredients and social responsibility. They approached our agency to help launch their new Divine Feminine Collection, aiming to establish themselves as a brand that "stands for something" and isn't afraid to address social change.
Contact us to learn how we can create a tailored strategy for your unique needs.